Rebecca Black: The Inevitable Return
Wednesday, July 20, 2011
, Posted by Unknown at 7:27 PM
She's back, she's bad, she's Black, you're mad...
She’s back!!! The girl with the most disliked video ever returns with her next rendition, and much like the “Friday,” it has a bunch of views and bunch of dislikes. Apparently, the new music generation likes to listen to stuff they don’t like, which makes one wonder how bands like the Beatles and Rolling Stones would do in today’s world of instantaneous trend birth and death. Would they even have a chance to enjoy their popularity before a new Rebecca Black song hit YouTube?
It’s doubtful.
Nevertheless, here we are, another Rebecca Black song is in the books and the Twitters and blogs of every color are reacting, giving her the publicity that apparently escaped the would-be next “star” from the ARK Music Factory, Lexi St. George. To wit, the information on YouTube reveals that Black’s second song was uploaded on July 18th, and it already has over 1 and half million views. Meanwhile, Lexi St. George, who actually won a competition to record her song, only has over 200,000 views.
What does this mean? I have no idea, except for the fact that when Rebecca Black does, well, anything, people react. Granted, a great deal of the reaction is for poking fun and disliking her work, but the fact remains, all that attention makes Black a viable celebrity, and like any good marketer knows, she strikes while the iron is hot — or at least is quite good at getting the viral fires burning, even if many of the respondents are there for the laughs.
Anyway, the video in question:
Much like “Friday,” Black’s new song, “My Moment,” is innocuous fluff intended for the same type of person who would follow Justin Bieber’s Twitter account, and there’s not a thing wrong with that. Not every recorded song in history has to be a “Paranoid Android” or resonate with a generation the way Nirvana’s “Nevermind” did.
Is Rebecca Black, or any of that tweeny-bopper stuff for me? Nope, but then again, I’m not the intended audience.
It should be noted I’ve never listened to “Friday” in its entirety either. Normally, I don’t make it past the first 20 or so seconds, but I just had to hear the chorus. Just once. As it stands, this writer’s definitely happier with the new Beastie Boys video that hit the tubes yesterday. Different strokes for different folks, and all that.
Speaking of different strokes, as it is wont to do, Twitter reacted with aplomb to Black’s new video, although, the reaction has led to a question: Rebecca Black is not a trend on Twitter, although, the amount of responses concerning her name far outnumber most of the current Twitter trends. Is Rebecca Black too polarizing to be considered a trend, even for Twitter?
